An honest and trustworthy approach.

Having worked for and with agencies for all of my career I am used to working under both white labels with NDAs as well as working directly with clients with open communications.

Matthew Freeman picture


If there is something I can not do I will not pretend I can. Honesty is a big thing missing that is often missing in agency relationships as well as client relationships. Too often there is smoke and mirrors about who is doing what when etc. That is not me. I will be up front about my skills and skills of others.


I work predominantly on project-based work so that means I do not take on projects without knowing my schedule. It also enables me to be flexible to get a project completed within tight time deadlines. If you have a project in mind but you are not sure about the timings we can still have a chat


I know other great professionals in other fields of related digital expertise. This comes in handy when I refer my clients to other experts based on their requirements. Quite often my network of professionals end up working on projects together because we are all good at what we do and we like working with others that are good at what they do.


I want to ensure I fully understand what is expected as a solution before committing to design or build anything. This ensures I keep things focused on the outcome and gives a higher rate of success for the project. It also ensures we are on the same page when it comes to understanding a successful outcome.

How I work

I am keen to establish communication and expectations early on in every project to outline the way we can work together effectively and successfully. As a generalisation though, the process I carry out for most projects has three main stages...

Step 01


I will talk to the client and stakeholders for the project to discover the requirements and deadlines. I will work with any research that has gone before or any other previous learnings from stakeholders. The discovery phase gives me the information I need to define the project.

Step 02


I work with the client to define what the project deliverables are. This is sometimes very obvious and a client may or may not have their own ideas on this but this step allows us to be aligned in what the project definitions are. Once defined- the project can be delivered.

Step 03


I work on designs and/or development getting sign off at agreed checkpoints from the client. This helps us stay aligned through the process and ensures the project remains on track and within the defined expectations.

Got a project to discuss?

Whether you have a full brief or you are just thinking about ideas I would love to hear from you to discuss things further.

Say hello.

Say hello and tell me about your project.

Whether you know a little or a lot about what you want I still want to hear from you and see if we can work together. Drop me a line with as much detail as you like.


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