CP
Creditplus
A new UI design for a car finance application process.
www.creditplus.co.uk
The brief
I was tasked with bringing their self-serve journey for car finance quotes and applications to life. This included the journeys of car-first, finance-first and finance only customers. Meeting customer's expectations at different journey points was the challenge whilst ensuring they felt catered for at all times.
The solution
I created a set of wireframes followed by rich on-brand user interface designs that considerably enhanced the way their customers signed up. This made the whole process a lot more intuitive and also gave more freedom to their customers without being bamboozled by choice.
The results
They saw a big increase in the amount of applications and a decrease in the amount of drop offs from their previously lengthy and inefficient process. As part of what I did with the team I trained a junior designer to carry on with the style guide and visual identity I had created and echo it to other projects.
"Matt was a fantastic extension to our in-house team ...
Matt adopted our brand guidelines and designed a new product offering in keeping with our existing digital ecosystem. He even helped us improve our style guide in the process which scaled to a company-wide level. We are more than delighted with the results and have commissioned him for further reviews of other parts of our digital offering."